️ Shelley shares a few spicy takes in her discussion with Rowena about the classic business book, Start with Why by Simon Sinek.
Rowena is in the interviewer’s chair this time and Shelley’s mission is to fast-forward you to the best parts of Start with Why, while calling out a few other parts that left her frowning.
It’s a pivotal book, but it’s also a bit dated and limited in its examples, so Shelley and Rowena extend the conversation, taking some of the big ideas in the book and talking about how you could apply them in your own business, career, or your personal life.
Join Shelley and Rowena as they start with why (without the overwhelm!).
03:12 Overview of Start with Why
06:22 Why start with Why?
09:28 How to apply the Golden Circle in your small business
13:57 When "finding your why" feels overwhelming
20:39 Why people and how people…?
25:32 Would a company's Why change over time?
Episode Links Mentioned
Two Booked Up Episode 6: The Lazy Genius Way by Kendra Adachi
Two Booked Up Episode 7: How we are Lazy Geniusing our lives and how you can too
Two Booked Up Episode 8: Our best tips to “Lazy Genius” your business
Two Booked Up Episode 9: Naming What Matters
Two Booked Up Episode 45: Can Good Feelings = Good Productivity?
Two Booked Up Episode 47: Interview with Mel Daniels, author of The Power of Content.
Book Links Mentioned
Start With Why by Simon Sinek
Feel Good Productivity by Ali Abdaal
The Lazy Genius Way by Kendra Adachi
The Party Crasher by Sophie Kinsella
Other Links Mentioned
Connect with us:
Find us online at twobookedup.com and keep in touch with Two Booked Up via email by signing up for the Two Booked Up Bookclub and receive your FREE ‘Read More in ‘24’ Book checklist.
Connect with Rowena @rowenamabbott on IG and at rowenamabbott.com to learn more about coaching with her, including how you can identify and embrace your strengths. You can also get Rowena’s FREE e-books, The A to Z of Career and Life Confidence and The Criteria List here.
There are a few more days left to book a Clarity Kickstart session with Rowena at a 24% discount (You need to book and pay for your session by the end of June 2024 to get this special offer — the session can be held at a later date). Book your session at: https://www.rowenamabbott.com/clarity.
Connect with Shelley on LinkedIn at Shelley Tonkin Smith. Her copywriting business is at shelleysmithcreative.com.
If you want to write and develop your own website with Shelley’s help, you’re warmly invited to apply for the Words, Web, and Wisdom Program. Shelley's beta run of WWW starts on 8 July 2024 (so time is of the essence!). Learn how to write and develop your own website in 6 intensive, but highly-supportive weeks.
For more information and to apply, go to: https://wordswebwisdom.carrd.co/.
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